Brack Electronics

Brack is a partner company with R2 Systems Inc. It is the R2 Systems store level experience. They provide consumers with everything from headphones to full theatre installation products. Their showroom is an experience unlike any other, helping the customer realize the full potential of a custom home automation installation.

Brack Electronics Identity

Brack Electronics has been around for more than 40 years and was ready to move into a new direction. They wanted to reinvent Brack Electronics from the ground up. A new identity program lifting them from an average Hi-Fi store into a more fashionable image was created. Stationary was also created with the same appeal. A new showroom to heighten the launch of the new Brack complimented the new look and makes shopping at the 40 year old audio store into a black tie affair. Added to the project was a new website to display products and brands as well as possibilities.

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Web Design

Print/Identity

Interactive/Multimedia

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